You know you're busy. The truck's got the miles to prove it. But busy and profitable are two very different animals — and without honest numbers, you'll never know which one you're actually riding.
You're working your ass off. So why does the money never quite add up?
Hoof Life Balance is a simple tracking app built by a career farrier to show you the truth about your time, your income, and what your days are really costing you.
Start your free early-access trial when we launch.
So you can work smarter. Charge right. And stop leaving money on the dirt.
Built for the real life of shoeing horses: long days, dirt roads, and numbers that need to make sense when you finally sit down at night.
Built for the real life of shoeing horses: long days, dirt roads, and numbers that need to make sense when you finally sit down at night.
The problem no one talks about
Most farriers are working hard… but still feel behind.
I remember sitting in my truck one evening, sciatica radiating down my legs, hands shot — and I couldn't answer a simple question: Did I actually make money today?
I'd done nine horses. Driven 179 miles. Skipped lunch. But the numbers in my head didn't add up to anything I could trust.
That's when it hit me: I was running a business entirely on gut feel. No wonder it felt like I was always behind.
Chances are you've had that same moment. Most farriers have. Not because you're bad at the craft. But because nobody ever taught you how to track the real cost of a day in the truck.
When everything lives in your head, every pricing decision is a guess. Every route change is a coin flip.
Long days blur together.
Income looks decent on paper but feels thin in your pocket.
And you've got no idea which barns are worth keeping — and which ones are quietly bleeding you dry.
What Hoof Life Balance does
Track what actually matters — in under two minutes a stop.
After each job, log your time and income. That's it. Hoof Life Balance does the rest — giving you clean, honest numbers on:
Time under horses
See exactly which barns chew up your day.
Time in the truck
Find out how much of your "work day" you're actually just driving.
Income per stop
Connect the dollars to the hours so nothing hides.
Your real hourly rate
What you actually earn after time, fuel, and energy. The number that changes everything.
No spreadsheets. No complicated setup. Built for spotty service, tired evenings, and a brain that's already full.
Built by a farrier, for farriers
This isn’t about cramming more horses into your week.
This came from pain, not a whiteboard. After years of long days and physical wear, I finally sat down and did the math on a "good week." What I found made me furious. Two of my best-paying clients — the ones I'd driven the furthest for, rearranged my schedule for — were my worst earners per hour. I was subsidising them with my body and calling it loyalty.
I built Hoof Life Balance because I needed it. And I couldn't find anything else that spoke the language of a working farrier. This isn't about squeezing more horses into your week. It's about finally seeing the truth — so you can make decisions that protect your income, your body, and the life you're building outside the truck.
This is for you if…
You love this trade but you're not willing to let it wreck you.
You suspect your pricing or your schedule isn't telling the full story.
You want more margin, more predictability, and more time that actually feels like yours.
You're ready to stop guessing — and start knowing.
Coming soon
Become a founding user. Lock in your pricing. Help shape the tool.
Hoof Life Balance is in development. Founding users get:
Early access when the app launches.
Discounted lifetime pricing — never offered again.
A direct voice in what gets built next.
And the first shot at your free trial when the gates open.
Put Your Email Below — No Credit Card, No Spam, No Pressure
Just a quiet note when it's ready. And a link to try it first.
No spam. No pressure. Just updates when it’s ready and a link to your free trial.
This is bigger than tracking numbers.
THE MOVEMENT
It's about farriers building sustainable careers — without burning through their body, their marriage, or their love for the trade.
You don't need to quit. You don't need to work more.
You just need to see clearly what your days are actually worth.
Your spot costs nothing. Your decision to ignore this might cost more than you think.
Questions you might have
A quick overview of what to expect as a founding user.
What exactly will I be able to track?
At launch, you’ll be able to track time spent working under horses, time spent driving, income per stop, daily totals, and your real hourly rate. As a founding user, you’ll also help us decide which metrics and reports get built next.
How much will it cost?
Founding users will receive discounted lifetime pricing that will never be offered again. Final pricing will be shared with you before you’re asked to start your free trial, so you can decide with clear numbers.
Do I have to switch my whole system over?
No. You can start by tracking just a few days or a single route inside Hoof Life Balance. The goal is to give you clarity fast, not force you into a complicated setup.
What happens when I join the early access list?
You’ll get a short confirmation email, then occasional progress updates. When the app is ready, you’ll receive an invite to start your free trial and lock in founding user pricing—no credit card required to join the list.
© Know what you actually make per hour—and get your life back.